Lean Startup methodology, or Agile methodology as it's sometimes known in the software world, was first proposed by Eric Ries in 2008 based on his personal experiences adapting management principles to high-tech startups. The methodology has since been expanded to any individual, team, or company looking to bring new products or services to the market in a minimalist way.
Lean Startup is basically a methodology for developing businesses and products, and it aims to shorten product development time by adopting a combination of idea-driven experimentation, product releases, and learning.
The central theory behind lean startup methodology is that if startups invest their time building products or services to meet the needs of early customers, they can reduce market risks and avoid the need for large amounts of funding and expensive product launches.
Watch the short 3:46 minute "big picture" video in this course on Agile/Lean Startup methodology basics, then check out Lesson 4 of my special Start Your Own Business In Japan course at the link here where I teach this important subject in more detail (it's also free!)
Oh, and if you're too busy or if setting up Lean Startup methodology seems a bit hard, just hire me and I'll walk you through it.
Robert is a Tokyo-based startup expert who owns and operates co-working space Ginza Hub. He is also a mentor at the University Of New South Wales’ Innovation Dojo which prepares young Australians to launch startups in Asia. After 15 years as a consultant and 25 years working in Japan, his passion is now coaching small businesses on the tools and strategies needed to succeed.